Yahoo transforms audience experiences with immersive Yahoo Stories advertising

Yahoo announces today (June 8, 2022) its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile web-focused solution, Yahoo Stories Ad brings one of social media’s most popular formats to premium environments on the open web, giving advertisers the ability to deliver a more seamless storytelling experience at scale. and with greater range.

Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting what content they want to consume and how they spend their most valuable asset. As attention shrinks, standing out in a crowded digital space and grabbing consumers’ attention continues to be an ongoing challenge for brands and advertisers.

Stories are one of the fastest growing formats for engaging audiences, with over a billion users daily exposed to the format on social media platforms. Among the reasons for the meteoric rise in the attractiveness of stories is its ability to offer snackable content that encourages the investment of the public’s attention. Another factor is the nature of the stories which gives consumers the ability to select the content they would like to see.

“Yahoo Stories Ad is a standalone brand experience formatted for action. With the ability to customize features and provide a sleek, highly visual setting in high-end environments, Yahoo’s latest native format will allow brands to not only to focus on ad performance, but also to build brand image and awareness through experiences that consumers know, want and love,” said Carol Tay, Senior Director of Sales for South Asia -Is, Yahoo.

Bringing together the popularity of social stories, the seamless browsing experience of native ads, and the power of programmatic advertising, Yahoo Stories Ad delivers rich, full-screen brand stories in premium, trustworthy environments. Using a range of creative tools, brands and advertisers can now leverage synergistic capabilities to include a combination of static visuals and videos in different panels and allow users to interact and review content with clicks of left and right navigation.

Prepared to take advantage of smartphone features that appeal to consumers, the solution gives advertisers greater flexibility to tailor audience journeys based on consideration and response. Advertisers can embed CTA buttons directly into Yahoo Stories Ad that take users to branded and e-commerce websites, booking engines, cards, coupons, discount codes, or shopping carts for online shopping. consumer action.

Delivered via native ads on mobile, Yahoo Stories Ad is now available in Southeast Asian markets, including Singapore, Malaysia and the Philippines.

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