VOZ data reveals a total TV audience of 20 million per week


As a member of the media industry’s larger marketing organization, Premium Content Alliance, ThinkTV welcomed the release of the first VOZ data.

VOZ Emissions Viewing Measurement brings together deduplicated national viewing on TVs and connected devices (smart TVs, desktops / laptops, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for the industry. Australian television. It was originally available to OzTAM subscribers in early July and a snapshot of the results is now posted weekly on the VOZ website.

CEO of ThinkTV Kim porter Recount Media week: “We actually have a bigger TV audience than we think. VOZ is the first opportunity we have to demonstrate this.

“The reason is that we have deduplicated the reach and frequency across the country. This allows us to talk about Total TV with 100% confidence with the BVOD measured alongside linear TV. On average, we see a weekly TV audience of over 20 million people, which is huge.

Portrate noted that the VOZ data now available in the market places Australia at the forefront of global best practice when it comes to giving advertisers information on the size, reach and makeup of TV audiences. .

“We’ve been saying for some time that TV is an anytime, anywhere experience and Total TV and the reports available demonstrate that.

Advertisers and media agencies will now be able to get a true measure of national audience, giving them a complete picture of who actually interacts with brands. It also contains very useful demographic information.

To illustrate his point, Portrate referred to the week of July 25-31, when 687,000 young people between the ages of 18 and 24 watched linear and 488,000 watched BVOD. There were 582,000 watching both.

Over the next 6 to 12 months, we’ll start to debunk some of the myths surrounding TV audiences.

“This total audience information is very important to advertisers because it gives them more details about the people they are reaching. Deduplication is important as brands spend more and more on video advertising.

Total TV audience data is updated daily and is available one week after the initial broadcast and coincides with the release of all 7 issues of OzTAM Consolidated.

See also: Total TV advertising market generates $ 3.8 billion in advertising revenue for fiscal year 2020-21

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