Viewers across Europe are watching the European Championships Munich 2022
Nearly 170 million hours of live coverage of the European Championships Munich 2022 were viewed in the first six days (August 11-16) of the multi-sport event, according to early data from eight key markets.
This represents a significant increase on the first edition of the European Championships in Glasgow and Berlin in 2018 (although direct comparisons are not possible as the sports programming is different for Munich 2022).
The top eight markets with audience figures to date are: Germany (ARD and ZDF); Italy (RAI); Netherlands (NOS); Norway (NRK); Poland (TVP); Sweden (SVT); Switzerland (SRG-SSR); and UK (BBC).
Impressive viewership figures have been recorded by EBU members for the Munich 2022 sports program across Europe, including:
- ARD reached an average live audience of 3.07 million for its coverage of Athletics, followed by 2.85 million for Beach Volleyball, both on August 15;
- ZDF’s best average live audience so far was 4.15 million for its coverage of athletics on August 16, followed by 2.4 million for triathlon on August 14.
- RAI’s best average live audience was 1.6 million for athletics on August 16, followed by 0.9 million for gymnastics on August 14.
- NPO recorded its highest audience share to date for its coverage of the Women’s Artistic Gymnastics Finals on August 14 (27.5%), followed by Track Cycling on the same day (27.2%)
- NRK’s live coverage of the August 16 evening athletics session won an audience share of 55.2%, followed by a 28% audience share for beach volleyball on the same day.
- TVP’s best average live viewership was 0.79 million for athletics on August 16, followed by 0.38 million for sport climbing (speed) on August 15.
- SVT won a 35% audience share for its coverage of Athletics on August 15.
- The BBC’s highest average live audience was 1.5 million for its coverage of athletics on August 15, and it also achieved a 19.4% audience share for its coverage of a variety of sports (athletics, beach volleyball, track cycling and table tennis), in the afternoon. of August 16.
The second edition of the European Championships, which runs until August 21, is enjoying extensive television, radio and digital coverage from 40 EBU members.
Over 3,500 hours of live, delayed and digital programming have been scheduled on over 50 channels. This compares to just over 3,000 hours of intentions for the inaugural edition of the European Championships Glasgow/Berlin 2018.
Marc Joerg, of rights owner European Championships Management, said: “We are very pleased with the way European free-to-air broadcasters have once again embraced the concept of the European Multi-Sport Championships. We still have many more medals to come over the last few days in Munich, wrapped in a captivating sports programme, so we hope to continue to see great audiences across the continent enjoying the best of European sport.
Glen Killane, Executive Director of Eurovision Sport, said: “Sport has the power to unite like nothing else. This unity is more important today than at any time in recent memory.
“These early viewing figures show how important the commitment of our members is to the success of this innovative multi-sport event, ensuring that all of Europe can share in the success of these fantastic athletes.”
The European Championships take place every four years, in partnership with European free broadcasters. This year’s edition brings together the existing continental championships of nine sports: Athletics; Cycling (road, track, MTB and BMX freestyle); Artistic Gymnastics); Rowing; triathlon; Beach volleyball; sport climbing; Canoe sprint; and ping pong.
EBU members broadcasting the European Championships Munich 2022 include: ORF (Austria); RTBF & VRT (Belgium); BNT/BNR (Bulgaria); HRT (Croatia); CYBC (Cyprus); CT/CR (Czech Republic); DR (Denmark); ERR (Estonia); YLE (Finland); France Televisions/SRF/RFI (France); ARD & ZDF (Germany); ERT (Greece); MTVA (Hungary); RUV (Iceland); RTE (Ireland); RAI (Italy); LT/LR (Latvia); LRT (Lithuania); NOS (Netherlands); NRK (Norway); TVP/PR (Poland); RTP (Portugal); RTR (Russia); RTS (Serbia); RTVS (Slovakia); RTVSLO (Slovenia); RTVE (Spain); SVT/SR (Sweden); SRG-SSR (Switzerland); TRT (Turkey); BBC (UK).
Eurovision Services, an EBU company, provides services for the distribution of the event’s international signal, making it available across Europe, Asia and the Americas on six separate multilateral feeds. The company also provides dedicated services to seven EBU members.