Twitch gives GroupM insight into its audiences with new partnership
Twitch has partnered with GroupM to enable brands and advertisers in the Asia Pacific region to access audience information on the Amazon-owned platform.
“At GroupM, we are focused on strengthening our gaming expertise. Asia Pacific is made up of vibrant communities, especially gaming communities, and Twitch continues to be the leading service that cultivates audiences. most wanted today. We are excited to partner with Twitch and are committed to making smarter gaming decisions for our customers based on the unique insights into Twitch’s audience, ”said John Miskelly, Director of Investments for APAC at GroupM .
Sunil Yadav, Head of Agency Development at Twitch, added: “Twitch is thrilled to partner with institutions that create meaningful impact and GroupM’s focus on high-quality engagement for brands makes it a partner. ideal for us. With Twitch’s unique advertising solutions to help brands build closer relationships with consumers and co-create shared life experiences, we are confident that GroupM will be able to deliver strong consumer experiences based on our knowledge. . “
How will Twitch and GroupM work together?
Twitch will provide GroupM with knowledge and streaming tools to help brands, as well as reach audiences for games, music and art.
GroupM customers will have access to information about Twitch audiences in a fragmented APAC region that stream Alpha, Beta and Early Access games, as well as access to the Twitch CTV (Connected TV) inventory.
The partnership also gives GroupM customers access to Twitch solutions that offer a full range of services, from ideation to production, for bespoke advertising and experiences.
GroupM and Twitch will co-write a playbook designed to help FMCG advertisers target game audiences through APAC, which will launch this year.