The Post’s Maite Fernández Simon joins the Business team as Audience Strategy Editor

Announcement from Financial Writer Lori Montgomery, Associate Financial Writer Damian Paletta and Technical Writer Christina Passariello:

We are delighted to announce that Maite Fernández Simon is joining the commercial team as Audience Strategy Editor, a new leadership role that will help chart the course for our technology expansion and commercial coverage.

Maite brings over a decade of experience and a deep understanding of The Post and its audience to this important post. Working closely with Erika Allen and the Audience Growth and Strategy team, Maite will leverage all available disciplines – including tactics for reaching new readers, retention and leveraging social media and search – to identify strategies to put readers at the center of our work and help guide decisions about what is covered and how.

Currently working as a Breaking News reporter overseas on the newsroom’s Opportunity Year program, Maite joined The Post in 2018 as operations editor for foreign and national security teams, optimizing stories for research, analyzing traffic data and leading training on digital best practices. . She was promoted to operations editor in April 2021, a senior position in which she played a central role in live coverage strategies, partnering with editors for the first German elections after Angela Merkel announced his retirement and for Prince Philip’s funeral in Britain. .

Prior to joining the Post, Maite worked at CQ Roll Call, where she was responsible for audience engagement strategy. Previously, she worked at the International Center for Journalists, where she was communications director and editor-in-chief of IJNet.org, a website for journalists published in seven languages. She began her career as a general reporter for the national newspaper El Observador in Montevideo, Uruguay.

Originally from Uruguay, Maite earned a bachelor’s degree in journalism at ORT University before earning a master’s degree in multimedia journalism at the University of Maryland. In 2020, she was selected for the Women’s Leadership Accelerator, a year-long mentorship program run by the Online News Association. She lives in Gaithersburg, Maryland with her husband, Justin, their two children and the family dog, Uzi. A native Spanish speaker and an avid runner, Maite enjoys cooking in her spare time.

Please join us in congratulating Maite on her exciting new role. It starts on November 1.

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