Starlite Media, based in the United States, integrates Quividi audience measurement platforms

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Starlite Media, based in the United States, integrates Quividi audience measurement platforms

By Rajiv Raghunath – October 04, 2021

Starlite has now decided to equip its growing digital network with ultra-large format high brightness screens with the Quividi platforms (AMP Outdoor and AMP Indoor)

Starlite Media, the leading network of stores and retail centers in the United States, selected the leading audience and campaign intelligence company for DOOH and digital signage Quividi to deliver high fidelity audience data and campaign targeting capabilities to its growing digital advertising network.

Starlite operates one of the largest retail OOH advertising networks in the United States, with a mix of static formats and high-end large-format digital displays. Starlite signs are deployed at grocery store entrances, as well as outdoor shopping malls, trade hubs, with positioning that touches multiple retailers such as supermarkets, pharmacies, pets, liquor, banks and local essential businesses.

With its foray into a more digital and data-intensive phase, Starlite has now decided to equip its growing digital network with high-brightness ultra-large format screens from the Quividi platforms (AMP Outdoor and AMP Indoor) in 2021. The Starlite’s digital network will continue and is expected to grow throughout 2022 and is expected to more than double its footprint and offer brands an immersive 4K video network with unparalleled high impact advertising on screens ranging from 55 “to 86”.

Quividi provides high-fidelity print data, generated from real-time vehicle and pedestrian counting, as well as content contextualization and demographic targeting capabilities. The platforms are an upgrade to Starlite’s previous anonymous video analytics solution, as they provide a holistic view of all pedestrian and vehicle impressions in a unified dashboard. Quividi is also integrated with Starlite’s CMS and programmatic platforms, providing immediate print data per campaign and data-driven targeting and monetization capabilities for the network.

Commenting on the partnership, Dave Kelshaw, Marketing Director of Starlite Media, said: “This partnership comes after a very detailed review of our needs and the capabilities of Quividi. As a premium advertising network, we take transparency, visibility and measurement very seriously, and we want to provide our business partners and brands with relevant and actionable data, relating to the performance of their campaigns and levels of engagement of their audience. We also plan to leverage data from Quividi to be able to deliver unmatched audience targeting at scale, further improving our capabilities and efficiency.

Olivier Duizabo, President of Quividi said: “We are delighted to partner with Starlite Media, the first US DOOH company to use Quividi’s full suite of audience measurement platforms. We are able to provide Starlite with a consolidated view for all of its DOOH impressions, adding more value to its inventory, while also bringing unique content targeting capabilities to its brand partners.



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