South Korea Opens Metaverse-Based Online Showroom For Foreign “Hallyu” Fans


This image, provided by the Ministry of Culture, Sports and Tourism, shows "World Korea," a metaverse-based online showroom that opened on November 30, 2021.

This image, provided by the Ministry of Culture, Sports and Tourism, shows “Korea World”, an online metaverse-based showroom that opened on November 30, 2021.

SEOUL, November 30 (Korea Bizwire) The government opened an online metaverse-based showroom on Tuesday to help foreign “hallyu” fans learn more about South Korea and its culture amid the protracted COVID-19 pandemic.

“Korea of ​​the world” will feature various Korean culture articles and videos created by foreigners interested in culture from all over the world, the Ministry of Culture, Sports and Tourism and the Korea Culture and Information Service (KOCIS) said.

“Hallyu” refers to the worldwide popularity of Korean pop music, dramas and films.

Visitors can also take photos and chat with other visitors using their avatars in the virtual world. There will also be a special event where visitors can try on traditional Korean “hanbok” clothing and hats, called “gat,” officials said.

“We expect that various hallyu-related content created from a foreign perspective will proliferate again,” said Park Jung-youl, director of KOCIS. “We will continue to make efforts to diversify content to meet new demands. “

(Yonhap)



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