Social media is key to connecting with your audience in 2021, Per Isabella Garofanelli – Free distribution of press release news online
Utica, MI, United States, 6/24/2021 / Venture369, Inc. /
Brands and businesses depended on tools like focus groups, phone calls, letters, and even comment cards to find out what customers wanted. According to Isabella Garofanelli, social media has become the ultimate tool for consumer feedback. It also opens up direct communication between companies and their customers.
One of the most important benefits of social media is its cost or lack thereof; platforms like Facebook, Twitter, LinkedIn, are free. Brands can launch a strategic marketing campaign without paying a dime. The public can find new brands and products through sophisticated algorithms and directly interact with a business. It could be a question, comment, suggestion, or an invaluable opportunity for this company to provide customer service to the world.
When designing your social media plan, Isabella Garofanelli recommends following SMART goals. In other words, make your campaign specific, measurable, attainable, relevant and time-bound. You need direction and a clear idea of who your audience is before you start to make sure your campaign is reaching the target demographics.
Speaking of which, your target audience might prefer one social media platform over another. For example, Facebook remains the dominant platform with 2.7 billion users, of which 26% are between 25 and 34 years old. Instagram is in second place with 1 billion users, and 33% of them are between 25 and 34 years old, the widely targeted Millennial segment.
LinkedIn 738 million users and has been ranked as the best business-to-business social media network. It is an optimal platform for advertising and lead generation, as well as a rich source of target audiences for certain brands. Given that 70% of LinkedIn users are located outside of the United States, this is a golden opportunity for brands and businesses to reach international audiences.
Isabella Garofanelli created her company’s social media strategy by identifying her target audience and platform of choice. The next step was to design the campaign around these networks, as an Instagram campaign is very different from a Twitter campaign. Through this specialization, Isabella Garofanelli has reached the right people and experienced exponential growth that would not have been possible before the digital age. As for ROI, she summed up social media in one word: invaluable.
Media Details:
Company name: Venture369, Inc.
Address: 48195 Commonview Drive, Shelby Township, Utica, Michigan 48317
Contact email: [email protected]
Source: SubmitMyPR
Version number: 23650
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