Sekhar Kammula’s love story brings family audiences back to theaters, exhibitors rejoice
Love story, director Sekhar Kammula’s Telugu film starring Naga Chaitanya and Sai Pallavi, which hit theaters on Friday, became the big box office winner after the second wave of Covid-19. Talk to Silverscreen India, movie theater owners said the film brought crowds back to the big screens, especially family audiences and women.
A source, on condition of anonymity, told us that Love story collected a gross amount of Rs 11 crore which, after tax deduction, would come to around Rs 7 crore.
Anupam Reddy, owner of Sudha Theaters in Hyderabad and member of the executive committee of the Telangana State Film Chamber of Commerce, said Love story stood out among other recent versions of Telugu. âIt’s a great success. The crowds keep increasing for each show, while it’s usually the other way around. Theaters were about 90% full and even the nightly shows were packed. It’s definitely a blockbuster movie, despite the mixed response to the content.
Ashok Yadav, owner of the one-screen Gokul Theater in Hyderabad, echoed Reddy’s views and said the film is doing very well. Yadav, who presented four shows on Friday, added that they were all full of houses, as was the morning show on Saturday.
Love story, written and directed by Kammula, was originally slated for release in summer 2020, but has been postponed twice. Its release was originally scheduled for April 16, then postponed until September 10.
Reddy noted that Love story had one of the biggest openings after cinemas reopened following the second wave of Covid-19. Previously the Gopichand and Tamannaah Bhatia-starrer Seetimarr collected around Rs 4 crore on the day it opened (September 10), which was so far the highest an Indian film has earned on the first day after the second wave of the pandemic. However, Reddy said Love story easily got past that.
Reddy, who presented 15 shows in his 5-screen room, with a 70% occupancy rate on Friday, said he would present two more shows on Saturday. Expressing gratitude to the producers of Love story, Narayan Das K Narang and Puskur Ram Mohan Rao of Sree Venkateswara Cinemas LLP, for the film’s theatrical release, he added, “This film will encourage other producers to choose theatrical releases.”
“It’s a festival for us,” he added. âAfter a long time, we see the family crowd. Jathi Ratnalu, which also attracted crowds, drew mass audiences, but Love story attracted the family audience, and especially women, who showed up in large numbers.
Meanwhile, Yadav said that many young people showed up at his facility, but he also noted that the audience from Love story included “a good number” of women. “Love storyThe success of will certainly help future versions. The film easily broke all previous records since the second wave, âadded Yadav.
To the question of what made Love story a success, Balgovind Raj Tadla, secretary of the Greater Telangana Exhibitors Association, said that “the content is indeed crowd-pulling.” He added: âI went to watch the movie myself yesterday at a nearby theater and saw the family crowds. Unlike other films released recently, Love story brought mothers to the theater with their children. This is something we are particularly happy about.
Tadla, who credited Kammula’s writing for success, said he expects older people to flock to theaters in the coming days as well.
Akshita Reddy, who runs the 70mm single-screen Ranga cinema in Hyderabad, felt that the familiarity the film evoked among audiences, coupled with the social concepts it dealt with, made the film a hit with a variety of audiences. . âSekhar Kammula’s films connect with people, and the film just clicked with audiences,â she said.
Noting that she put on four shows on Friday and recorded around 70% occupancy despite having a nearby multiplex showing the same movie, she added, “Movies like these will revive the industry. theater that was previously on the brink. “