Seed fund for audience data company ArcSpan

Seed fund for audience data company ArcSpan

23 December 2021

In New York City, audience data solutions provider ArcSpan Technologies has raised $ 6 million in a funding round, which it will use to further develop its technology platform and data solutions based on it. AI, and to recruit new team members.

Founded last year by Art Muldoon and Garret Vreeland, former executives of Dentsu Aegis, ArcSpan offers enterprise software that combines addressable audience data management solutions with digital sales tracking and optimization tools to audience-targeted advertising. The company’s Audience Engine revenue optimization platform uses first-party audience data from disparate sources, with custom taxonomies, sales journey analytics, AI tools, and business solutions. Identity available to align seller data with optimal buyer demand.

Seed funding was backed by AperiamVentures (formerly MathCapital) and a number of industry executives. Muldoon comments, “We are now entering an exciting new phase of our growth as we further strengthen our technical and operational teams, develop our Audience Engine product and expand our customer base.”

The company also launched an advisory board, made up of members including Jonah and Noah Goodhart, founders of visibility measurement specialist Moat, and Joe Zawadzki, CEO and founder of MediaMath.


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