NBCU claims Super Bowl streaming record with ‘average minute viewership’ of 6 million
NBCUniversal declared a Super Bowl record for cross-platform live viewership of the game, saying the Los Angeles Rams’ 23-20 victory over the Cincinnati Bangles produced an “average minute viewership” (AMA) of 6 million of viewers.
Super Bowl LVI’s OTT performance surpasses the previous 2021 record, the 5.7 million AMA figure scored by CBS and its coverage of the Tampa Bay Buccaneers’ victory over the Kansas City Chiefs.
Two years ago, FOX’s coverage of Super Bowl LIV featuring the Kansas City Chiefs beating the San Francisco 49ers scored an AMA of 3.4 million.
It was NBCU’s first live Super Bowl broadcast, with a figure of 6 million representing viewing on “Peacock, NBC Sports digital platforms, NFL digital platforms, Rams and Bengals mobile properties and mobile properties Yahoo Sports”.
Overall, taking into account much wider linear viewing, Super Bowl LVI drew 101.1 million viewers, up 5% from 2021.
Why is the streaming figure important? The Super Bowl has traditionally been a driver for OTT adoption, with consumers finding new streaming solutions for their living room and learning about streaming services and technologies ahead of the big game.