Love and Thunder Receives Second-Worst Viewership Score in MCU History
Phase 4 has certainly been the most controversial chapter in the MCU to date, with each new entry having many fans and haters alike. The MCU’s latest outing, Thor: Love and Thunderhas been plagued by more of that same controversy, and after receiving mixed reviews from critics, it is now proving divisive with audiences as well.
Thor: Love and Thunder brings back Chris Hemsworth’s Thor, Tessa Thompson’s Valkyrie, and Natalie Portman’s Jane Foster, with Christian Bale joining the MCU as Gorr the God Butcher. After RagnorkTaika Waititi returns to direct the sequel, which is packed with much of the same action, adventure, comedy and heart.
But this classic Waititi comedy hasn’t landed for everyone, as has been pretty evident on social media. Now, that controversy has been reaffirmed when the film has received its CinemaScore rating – and that’s not good news for Marvel.
Thor 4 ranks second with MCU ratings
Thor: Love and Thunder officially received a B+ CinemaScore grade – link it with Thor and Doctor Strange in the Multiverse of Madness as the second worst in MCU history.
Ranking places love and thunder underneath Ragnarok (A) and The dark world (A-), tied with Thor. Only Eternals has so far received a lower grade with a B.
CinemaScore determines its ratings with a calculated average of ratings given by moviegoers straight out of theaters, so it’s based entirely on early feedback from general audiences.
The full list of MCU CinemaScore ratings can be seen below:
- Iron Man: A
- The Incredible Hulk: A-
- Iron Man 2: A
- Thor: B+
- Captain America: The First Avenger: A-
- The Avengers: A+
- Iron Man 3: A
- Thor: The Dark World: A-
- Captain America: The Winter Soldier: A
- Guardians of the Galaxy: A
- Avengers: Age of Ultron: A
- The ant Man: A
- Captain America: Civil War: A
- strange doctor: A
- Guardians of the Galaxy Vol. 2: A
- Spider-Man: Homecoming: A
- Thor: Ragnarok: A
- Black Panther: A+
- Avengers: Infinity War: A
- Ant-Man and the Wasp: A-
- Captain Marvel: A
- Avengers: Endgame: A+
- Spider-Man: Far From Home: A
- Black Widow: A-
- Shang-Chi and the Legend of the Ten Rings: A
- Eternals: B
- Spider-Man: No Coming Home: A+
- Doctor Strange in the Multiverse of Madness: B+
- Thor: Love and Thunder: B+
Is the MCU going downhill?
Thor: Love and Thunder may be among the MCU’s most controversial films; some fans love the action-adventure comedy, while others were filled with thunderous disappointment. The mixed nature of those reactions has certainly been reflected in reviews from critics, ratings from Rotten Tomatoes, and now its low CinemaScore.
The Thor sequel marks third B grade for MCU Phase 4 – three in a row if crowd pleaser is taken Spider-Man: No Coming Home out of the equation. Eternals, Doctor Strange 2and Thor 4 all received these below average scores, although they only ever received one for 2011 Thor.
At first, Phase 4 met the MCU’s usual CinemaScore standard as Black Widow marked A- and Shang-Chi and the Legend of the Ten Rings received an A. So what’s going on with those grades? Is the MCU starting to go downhill?
Phase 4 saw the public being more critical of Marvel Studios than ever before, but it’s unclear why that turned out to be the case. For some, recent projects may legitimately not be on Infinity Saga level, which is understandable after the massive spike that accompanied the end of Phase 3. For others, it may come down to content overload. MCU.
During the Infinity Saga, Marvel Studios was releasing two to three films a year, with no presence on the small screen – apart from the series produced by Marvel TV. Now, fans see three to four movies and about five Disney+ series a year, which means there’s more content than ever to keep up to date.
This drastic increase in releases means that each new release feels less special, as the wait between content releases has become virtually non-existent, which will likely make audiences far more judgmental. If that’s the reason, Marvel Studios will have to tread carefully in the coming years or risk seeing a drop in ticket sales.
Who knows if Black Panther: Wakanda Forever will be able to break the unfortunate trend later this year? But for now, Thor: Love and Thunder plays in theaters around the world.