Instagram, owned by Meta, extends Reels to 90 seconds to engage its audience

In an effort to help creators engage more with their audiences, the photo-sharing platform instagram announced the rollout of new features, including 90 Seconds Reels.

The Meta-owned platform said it is now extending the duration of Reels up to 90 seconds, which will help users express their most authentic personality on Reels.

“You’ll have more time to say more about yourself, shoot additional behind-the-scenes clips, dig deeper into the nuances of your content, or whatever else you want to do with that extra time,” the company said in a blog post.

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Instagram also said that users can now import their own audio directly into Instagram Reels.

“Use the audio import feature to add commentary or background noise from any video that’s at least five seconds on your camera roll,” the company said.

“Make sure you like the sound of your voice in the recording, because others might use it in their reels too!” he added.

A new feature also lets creators poll their audience on what should happen in their next video so they can help shape the storyline themselves.

The Meta-owned platform said it recently launched Models, which allows users to easily create a coil using another as a template. It preloads audio and clip placeholders, so all users have to do is add and trim their unique clips.

“We will continue to invest in creating new ways for you to connect with your audience and be entertained on Reels. We look forward to seeing what you come up with and the creative ways you use these new tools!” the company said.


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