Innovative products from Taiwan captivate New York audiences in Times Square

NEW YORK, September 20, 2022 /PRNewswire/ — The famous red symbol of excellence comes to New York City. Taiwan Excellence is an award label that recognizes the best products from Taiwan annually. As part of its 2022 World Tour, Taiwan Excellence is breaking records with an awe-inspiring stopover at one of the world’s most famous landmarks. For the first time ever, a creative link established between two Times Square display screens, producing a breathtaking experience for all visitors. The iconic One Times Square billboard watched by millions around the world during the New Year’s Eve countdown is seamlessly connected to the ABC supersign, creating a unique interactive 3D spectacle. (Campaign video on Youtube)

Dynamic storytelling with 3D experience

A gorgeous blue sky with fluffy white clouds sets the scene. jade mountainthe quintessential symbol of Taiwan the natural surroundings sit majestically, while the eye-catching Taiwan Excellence logo is launched into the clouds. The 3D logo weaves its way in and out of different scenes that symbolize the international reach of Taiwan innovative products. Passers-by will marvel at the various 3D animations that fly between the two panels, symbolizing the friendship between Taiwan and America.

The streets of New York City will be illuminated by Taiwan Excellence, accompanied by an excellent concept, bringing everyday excellence to people’s lives. Audiences will leave Times Square with a strong sense of Taiwan creative power and innovative product design. The campaign will be in Times Square in New York City of September 19 to September 25with a record link show on September 19 and September 24.

Achieve excellence every day

Focusing on four major areas of product excellence, the coveted Taiwan Excellence Award is given to products that are innovative in research and development, design, quality and marketing. As an international design and technology hub, Taiwan home to many major global brands. With the Taiwan Excellence Awards, each year a team of multidisciplinary professional jurors selects the best Taiwanese products.

In October, a selection of the winning products of the 2022 Taiwan Excellence Award will be presented in washington d.c., the Ronald Reagan Building and the International Trade Center. Drift in a Immersive future at the first-ever “Taiwan Excellence Immersion Pavilion” and experience many design-driven high-end lifestyle solutions. For more information, visit the official website of the Taiwan Exhibition UNITED STATES 2022and the Excellency of Taiwan instagram.

About Taiwan Excellence

The Taiwan Excellence Awards celebrate the ingenuity and innovation of Taiwanese companies that demonstrate outstanding R&D, design and quality in product development.

The annual event is committed to elevating Taiwanese business creativity internationally. Please visit for more information.

For more information and campaign visuals and videos, please download it here.

Media Contact

Sucy Lin
New York Tiger Festival
Tel: +1 646.441.8000 | [email protected]

Brian Lee
Taiwan Foreign Trade Development Council (TAITRA)
Tel: +886-2-2725-5200 ext. 1368 | [email protected]

SOURCE Taiwan Excellence

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