Commercial Radio Australia reaches highest weekly audience of 12 million
Commercial radio gained 844,000 listeners in GfK’s fourth survey to reach a cumulative weekly audience of 12 million, the highest figure ever and a jump of 7.6% from last year.
Nearly 5.8 million people listened to commercial radio via digital platforms (DAB+ and streaming), up 24% from last year.
“This is an exceptional result with a record number of Australians listening to commercial radio, with almost 850,000 more listeners than last year. Growth in commercial radio is driven by the digital evolution of radio, the number of people listening via digital streaming has increased by 34% year-on-year and via DAB+ by 27%,” said Ford Ennals, managing director of Commercial Radio Australia.
“There has been an increase in commercial radio listening at all ages with a sharp rise in younger listeners with 79% of 18-24 year olds listening weekly. One in five of this age group listened to commercial DAB+ stations during the survey period, up 63% from a year ago.”
Overall, 80% of Australians over the age of 10 listened to commercial radio each week in all five metros, with strong growth at all times of the day. There was a 7% increase in breakfast viewership, an 11% increase in the morning (9am to noon) and a 12.2% increase on weekends.
In March, CRA Chairman and SCA CEO Grant Blackley appointed Ford Ennals – who was CEO of Digital Radio UK at the time – as the new CEO of the industry-leading body, replacing Joan Warner who resigned at the end of March.
Ennals has extensive experience in media transformation and digitization from his time as founding CEO of Digital UK and most recently as CEO of Digital Radio UK. Digital UK was a consortium of UK commercial and public broadcasters including the BBC, ITV, Channel 4 and Channel Five, where Ennals was responsible for working with broadcasters and the UK government to successfully convert UK homes to digital television.
The fourth radio audience surveys for 2022 were released yesterday. Discover here the markets of Sydney, Melbourne, Brisbane, Adelaide and Perth.