Chocolate shop owner reaches 50,000 fans on Instagram after posting her edible fruit artwork
The chocolate shop owner whets the appetite of her 50,000 Instagram fans with her stunning gallery of over 600 edible artworks. Each is made from fruit as a new way to encourage her children to eat their five meals a day.
Mum-of-two Sarah Lescrauwaet-Beach, 42, owner of an ethical chocolate shop in west London, says her boys adore her fruit portraits. Sarah’s children, Sebastian, 11, and Damien, eight, would be the first to challenge their mother’s claim that she has “no artistic ability”, but they have gone crazy for her portraits, ranging from Disney characters to delicious food-based animals and celebrities. like mango and grapes.
Sarah says she spends two hours making each piece of edible art. According to Sarah: “Eating healthy is not a sacrifice.
“I hope my photos show people that there can be a fun side to healthy things. My kids still love pizza and cookies, but it’s all about balance and I think it’s sometimes hard for parents to get their kids to try healthier foods.That way it’s quite fun and exciting and wondering what the next bowl will be.
Calling her creations Edible Food Art for Kids, the idea originated in 2018, when Sarah first made her children a fruit bowl, which included a shark made from melon. Overjoyed, the boys demanded more wacky fruit designs and soon, despite the fact that she “couldn’t draw for caramel”, Sarah was dreaming up a host of wacky fruit creations – pictures of which she uploaded to Instagram before her sons came home.
Since then she had made over 600 fruit bowls ranging from controversial figures like Donald Trump to anti-bullying messages and many Disney characters like Simba, Pluto and Mickey Mouse. Despite her success, Sarah said, “I can’t draw, I’m not artistic, I’m just good with fruit!
“When I see something I love, I have a vision and I can create it with fruit. But I couldn’t draw it on a piece of paper to save my life. It’s my talent, but I don’t know where the inspiration comes from. With the fruit, it comes to life. And I’ve evolved a lot, so I create images with a lot more detail now.
“In the beginning, I was just producing things like a butterfly, it took two minutes. Then my kids asked me if I could do more and now it’s turned into something much bigger.
Sarah creates each shape by hand using a knife, which means her portraits take up to two hours to make, but she says it’s therapeutic. She really honed her skills during the Covid lockdowns, when she spent her free time perfecting her designs, because it was so nice to see them “making people smile”.
She said: “During Covid it was my therapy and a form of meditation. My husband made fun of me because of the time I spent on them. But everyone must do something with their time.
“I think it had a really good impact, and the feedback I get is that it makes people happy. It was the nicest thing to hear, that when people weren’t feeling well or in tough times, seeing my fruit artwork helped.
No food is ever wasted and her family eats “a lot of fruit salad” according to Sarah: “Nothing is thrown away, we eat a lot of fruit salad. I go to the market every week so we always have fruits and vegetables at home and I use whatever we have to make art.
And his works are appreciated from afar. Parents at her children’s school thanked her for inspiring them to produce their own versions, which encouraged their children to eat fruits and vegetables as well.
She said: “At my boys’ school, everyone loves them and for people with kids who can be picky eaters, doing these pictures can be a lifesaver. People have told me that it helps their children eat their vegetables and fruits.
Sarah grew up on a farm, surrounded by fresh food, but says eating healthy and ethically can be a challenge in the modern and increasingly urban world. But it’s something close to her heart that inspired her and her husband to launch MIA Chocolate – short for Made in Africa – an award-winning range of vegan dark chocolates, made by African communities in using locally sourced ingredients and materials.
She said: “I think I just like good food and I’m someone who cares about what’s going on in the world. It’s my main driving force in life. We’re always looking for ethical food and good, and I want to use this platform to promote that.
You can find Sarah’s creations on Instagram at @edible_food_art_for_kids and @miaflavour.
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