Audience Precision wins RedEarth Energy Storage account


Haydon Bray.

Media strategy and technology consultancy Audience Precision has been appointed by Australian energy storage company RedEarth Energy Storage.

RedEarth technology enables customers to earn money from rooftop solar power.

Audience Precision will provide research and ideas, marketing and communications planning, campaign development – including the appointment and management of a creative agency, and the creation of a media strategy, planning and marketing. purchase for RedEarth.

Part of the role is to build the brand’s profile and its sales pipeline as it works to and beyond an ASX list expected in 2022.

RedEarth, founded in 2013, is one of Australia’s leading domestic producers of high quality solar battery solutions, tailoring products to efficiently harness the power of the sun.

The company offers a range of on-grid, off-grid and hybrid energy storage systems for industrial, residential and commercial use with Australia’s only approved battery and integrated off-grid systems listed by the Clean Energy Council of Australia.

Haydon Bray, Global CEO of Audience Precision: “This is an incredibly exciting opportunity for our business, and we are delighted to support RedEarth in this next stage of its growth. Our role is to improve the brand’s presence in the market beyond its 2022 IPO offering.

“Our ability to provide strategy and direction to help RedEarth focus on customer benefits and deliver critical audience information in all of its communications have been key strengths for the founders of the company, and we are really looking forward to working with RedEarth to create an iconic Australian brand. over the next few years.

RedEarth Energy, CEO and Founder, Charles Walker: “The Australian owned and operated RedEarth is highly unusual, not only because it focuses exclusively on delivering renewable energy value directly to customers, but also because its technology will allow its customers to go to the market. – beyond saving money and earning money. Our business really allows customers to have their cake and eat it too.

“As more and more things go electric, like cars, customers will be able to transition and get paid for it. As an added benefit, it makes net zero a reality, employs Australians and clients can be confident that their money is going to benefit the nation and not offshore entities.

“We look forward to working with Audience Precision, who share our values ​​and our vision, to bring our products to the country and develop an Australian icon. “

RedEarth Energy’s appointment follows Audience Precision’s recent victories in media buying and strategy for the Australian operations of global beauty brand L’Occitane, as well as media strategy and information for the Australian brand iconic RM Williams.

The appointment of RedEarth Energy is effective immediately.

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