Audience for The Age jumps to 6.1 million

age is the country’s most read Victorian masthead, with a growing audience of 6.1 million readers per month.

New figures released by Roy Morgan show age outpaces the local publishing industry, with its total print and digital audience in a year that included extended lockdowns related to the coronavirus pandemic and the postponement of the Tokyo 2020 Olympics.

The audience for The Age is now 6.1 million.Credit:Paul Rovere

age saw strong growth in digital, up 2.3% year-on-year to 5.3 million readers. It is the second largest publication in the country, with 1 in 3 Australians choosing age to inform them.

Total printing for age during the week was down just 1% on an annual basis, compared to a 2% drop for the Herald Sun. Sunday age print editions saw an increase of 7% on an annual basis, compared to a weaker gain of 3% for editions Herald Sun’s flagship Sunday edition. Ages The weekend magazine, The Good Weekend, averages 796,000 readers.

age also saw an 8% increase in the number of readers under the age of 35.

The number of digital and print readers combined is age the second largest publication in the country, ahead of The Australian (with an average readership of 5.3 million) and The Sun Herald, which has 4.7 million readers.

Ages sister post the herald is the biggest masthead in the country with 8.8 million readers.

This is the third set of figures to be released under new metrics provider Roy Morgan. The data covers all news brands and digital news websites and audiences on Apple News and Google News.

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